After The Gold Rush
Some Remarks on the Modification of Lifestyles
This essay was written at the request of Judith Gouverneur. She works for the »Sustainability-Platform« of the foundation »Friedrich-Ebert-Stiftung«. In February 2013 she initiate a discussion forum »Between Choice and Structure: Sustainable Consumption and Responsibility« .
My remarks are intended for sustainability campaigners, not especially for designers. I focus on specific abilities and faculties of design professionals. The text was limited to 16.000 characters. There'd be too much to say.
The headline »After The Gold Rush« relates to a song, written and composed by Neil Young in the year 1970.